How to Choose a Real Estate Agent to Sell Your Home
Finding a real estate agent to sell your own house is easy. Finding a good agent is a whole different story. The Listing agent will help you establish the price you will sell your home/house for, market the home in a professional manner, help to determine if the buyers are qualified, and help negotiate the final offer.
This is a very big job that should not be taken lightly. Too often selecting an agent is done because a friend or family member is an agent, the listing agent agrees with your price and terms, they have a fancy presentation, or charge the lowest commissions. None of these should be the sole reason for selecting an agent to represent the sale of your home.
What are traits to look for when finding an agent/broker that will truly represent you and your interest when it comes time to sell your house?
1- An assertive agent. It is easy enough to put a sign on your lawn and place the home on the MLS system. There is a lot more to selling the home than that. The price that is set, professional quality pictures on the MLS system, and marketing through buyer’s agent channels are just a few important considerations.
A strong agent will have a system in place that sellers are able to follow. The agent should help with recommendations and advice that will enable you to present your home/house in the best light and provide the highest offers. This requires an agent who is actively involved in the sales process.
2- A seller’s agent who understands current market conditions will price the home correctly and establish the home as a must see for buyers. This will provide a faster sale at the highest possible price.
3- Working with a seller’s agent. Professional Real estate agents can serve as a buyer’s agent (and represent the buyer), a seller’s agent (and represent the seller), or as a dual agent (where they represent both the buyer and the seller).
Having your agent only as a seller’s agent will ensure that they only represent you. All of their decisions will be with your best interest in mind. An agent who is willing to act as a dual agent must become neutral in order to be fair to both parties. In this important transaction you want to have the professional real estate broker/agent in your corner, at all times, that is representing your interests.
4-Answers tough questions honestly. Everyone wants to hear that they can get more for their house than it is worth and that is will sell in 3 days above list price. Some agents will tell sellers what they want to hear in order to get the listing.
The best agent is one that understands how to walk the fine line between optimism and realism. They must understand the market, and be able to evaluate your homes location and condition and give you a realistic view of what you can get for your home and how long it will take to sell. This high level of honestly is more desirable than flattery that is not backed up by a contract.
The Listing agent is one of the most important decisions a seller makes when it comes to selling your home. The best agent will help prepare your home for sale so you are able to obtain the highest price in the shortest amount of time.
At Realtweb.com, Rob Roham is an assertive agent who only works with sellers. He has worked in the Northern California market for over 25 years and lists around 300 homes per year. He has a track record of success to back up his recommendations.
He also has a system in place that reduces the commissions the seller pays, gets the highest price for your home, leaving you with more money in your pocket. You gain an experienced Realtor who understands pricing, tips to sell home and how to prepare your home for sale in a way that will add thousands to your bottom line.
Add the low commission rate of 1%, for the seller, and this becomes the right choice. Learn more about his system for selling homes at www.Realtyweb.com.
To learn more about the homes Rob Roham has sold, click here or call 888-829-2629 today and let Rob start working for you.